SEO 2013 - SEO Advice and Tips
Posted: 15 July 2013
With some of the recent changes in the SEO world it has become clear that some of the ranking factors that we are used to being important are gradually becoming less relevant whilst some that we thought were useless are starting to come good.
Although Google has cracked down on spammy SEO techniques and overly-optimized web pages, some of these techniques are still alive and kicking, keeping websites up there on the first page! We will discuss a few of these techniques below:
EMD (Exact match Domains) / PMD (Partial match domains)
‘Exact Match Domains’ are often used website owners to help them rank higher on Google. This is done by getting a domain that exactly matches your keyword or is very close to it. For instance, if you owned a bike shop in London then ideally you would have ‘www.londonbikes.co.uk’ or similar. As the keyword used in the EMD gets vaguer/more diluted, the effect of using it does also. This is known as a Partial match domain (PMD) .
Exact Match domains are currently a heavily debated topic in the SEO world as to whether or not they still actually have any bearing on rankings. Over the past year or so more people would argue that they don’t make a difference, and data collected showing the declining use of EMDs in the last 12 months has reflected this as less and less people are using them, and pages using EMDs that were previously in the top 10 have started to slip down the rankings.
So it seems pretty clear cut that you shouldn’t bother with EMD, doesn’t it? Well unfortunately it isn't that straight forward, although the use of EMDs has declined over the last 12 months, in the last 4 months or so, the relevance of EMDs to the overall rankings has shot up, even though they are less prevalent. Now, this could be due to Google removing lower quality EMDs from the listings, which in turn has increased the relevance of the high quality EMDs irregardless of the fact that they have declined in use and ranking factor relevance.
Keywords and Keyphrases
Keywords and keyphrases used in the content of your website are a very important factor for SEO, however it is equally important to limit the use of these keywords and keyphrases to avoid the site looking spammy to search engines. Not only that, but if someone can’t read your site when they arrive at the homepage because it is filled with keywords, it is useless to the end-user, and their negative reaction to this will be detrimental to your rankings.
Social Media has always been a little hit and miss with its actual relevance to SEO. The release of Google+ only muddied the waters further, as it’s safe to assume that Google crawl all of their own Google+ content, as well as all links being ‘followed’ on G+ (opposed to Twitter & Facebook, where links are ‘nofollow’, so they pass on no PageRank). Regardless of whether or not Social Media has an impact on SEO, it is always something worth doing as it helps your customers build trust with you and see you as a personal company, not a faceless business. Remember, Social Media interaction may not always improve search engine performance, but the more traffic to your website in any form is more potential sales.
In summary, SEO is an ever changing entity with Google rolling out regular updates to crack down on black hat techniques and offer increasing value to white hat SEO. For more information on how SEO can totally change your websites ranking, see our Penguin 2.0 Blog!