SEO Tips - Link Building
Posted: 10 May 2013
Search engine optimisation (SEO) is split between onsite (page titles, meta tags, heading tags, page interlinking, alt tags etc.) and offsite (inbound links, social media etc.). Offsite SEO often holds more weight when calculating where your website appears in search engine results pages (SERP's). With this in mind we are going to look at some of the most common link building techniques used by website owners across the web.
Successful blog commenting is the art of posting useful comments on relevant blogs that allow links within the comment or from the author name. Many blogs are filled with spam comments so it is important to focus your efforts on relevant blogs that you can contribute real value to. If your comments are useful then it is more likely you will gain traffic directly from the blog in addition to the SEO benefit from having a link back from the blog.
This is where website owners contact other websites to propose exchanging links. This used to be a very popular technique, however, following Google updates these two way links now carry very little value - it is all about one way inbound links.
Web 2.0 Profiles / Blogs
So called Web 2.0 sites such as Wordpress, Blogger, Tumblr and Squidoo (plus hundreds more) allow you to create you own space online. Whether this is a webpage, a blog, a photo gallery or something else - it is user created content. You can then use these profiles to link back to your website with relevant keywords.
Google have publicly announced that social media is now considered as part of their search engine algorithm. They now consider how many Facebook likes, Twitter retweets, Google +'s and various other elements when ranking websites. Aim to be socially active and write interesting unique content that people will want to share socially.
Submitting to directories is a relatively easy way of gaining backlinks. There are hundreds of thousands of directories available so there is plenty of choice. We would recommend focusing on the main 3 distinct types of directories. Large popular directories, these probably won't allow dofollow links but may will still help build your websites profile and also provide a source of traffic. Location based directories that focus on a specific area and trade specific directories relevant to your product or service.
Remember, link building is quality over quantity, your links should be relevant and from high authority websites with a low number of outbound links (OBL).
Update: With the recent Pengiun 2.0 Algorithm update, some of these methods are not as effective as they used to be, and some do more harm than good! We recommend you read our Pengiun 2.0 Blog so you are fully up to date with all the latest SEO methods.