Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)Search Engine Optimisation (SEO for short) is the term used to describe the various techniques that can improve the position of a website when it is listed in search results pages.

Google is still King!

In the UK approximately 90% of searches are made using Google. Our search engine optimisation methods are aimed predominantly at Google but will also help with other search engines such as Bing.

Onsite SEO vs Offsite SEO

Search engine optimisation is commonly divided into two distinct areas. Onsite SEO is the optimisation of the website, this includes page titles, meta tags, heading tags, page interlinking, alt tags and the content itself. Offsite SEO usually consists of link building, these are links from other websites, directories, social network sites and other sources that help the search engines to judge your websites relevance and authority.

Both onsite and offsite SEO are important, however, offsite usually playes a bigger part when search engines decide where you appear in the results.

All of our websites are built with SEO in mind so we will discuss this before your website is built.

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