Web Marketing

Web MarketingWeb marketing is the promotion of a product or service via the world wide web. The most popular web marketing techniques include Search Engine Optimisation, Pay Per Click and Social Media marketing.

Successful web marketing strategies are bespoke to each business and are usually a combination of different techniques. The aim of each campaign is usually to drive increased traffic to the users website.

Web marketing can provide targetted traffic will fully trackable results given it a distinct advantage over traditional offline advertising such as print, TV and radio.

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